Social networking bug bitting hard into profitibility...

Social networkin,online avatars,online profiles and identities have taken on a drug like obsession for a large chunk on the Indian workforce.

Associated Chambers of Commerce and Industry[Assocham] revealed this flocking trend in a recent survey indicating how the social networking bug has made its way to the office space and is eating into productivity in the workspace.

Here are a few highlights from the survey which was conducted in 13 major cities-Mumbai,Ahmedabad,Delhi,Chennai with 4000-participants in the age bracket of 21-60

• The Indian employee spends and hour on a n average on social networking sites like Facebook,Orkut...
• Productivity suffered is close to 12.5%
• 4 in every 10 employee builds their social network profiles during office hours on sites like Facebook,Orkut,Linked in,Twitter...
• A whopping 83% saw nothing wrong in social networking during office hours
• Another staggering statisitc 84% of the respondents showed signs of internet addiction
• Only 14% of the employees were given full access to social networking sites,this just goes to show employees are using smarter means to beat the system.

Berger paints Natural finish colours

Came across this rather interesting outdoor innovation from Berger paints,JWT Mumbai being the creator,thought it would make a good share!

Njoy

Kala Ghoda '09

Hello!!
I know its been ages since i last posted and have no excuse whatsoever to justify the same!!
So without mincing words lets talk about the Kala Ghoda fest this yr...

I'm one of the Kala Ghoda faithfuls and this year i barely manage to make it to the last day of the fest.With hope of being awe struck,mesmerized and wooed by some of Mumbai's most creative i was left disheartened,sorry and a lil bit irritated at the quality of artwork i saw... At a time when the economy's in a slump,the Mumbaikar is fuming with a silent rage tx 26/11 i expected alot more raw motions, and Kala Ghoda this year fell not just flat but all the way to the bottom of my self created heap of 'inspirationals':-(

There were some artworks that definally fared much better than the others but all in all i would give this yrs KG fest a 4/10.Where have all the budding artists gone,where is the experimentation the spirit of creating magnificent works of art from the most unsual of things???!!!


Here are some of this years pics along side some of the stuff i froze last yr!Take a look for your self and prove me wrong!!

KALA GHODA '09

KALA GHODA '08