It really isnt that miraculous?

Read this article by Madhukar Sabnavis on Shringar rasa, do have a dekho!its a beautifully written article on the co-relation between beauty and love and advertising as a reflection of pop culture.Somewhere to fag end of the article there is mention of the Ponds age miracle campaign,which got e thinking about the latest TVC that doing the rounds on most of the channels.


The TVC is yet another well written,well executed film in the Ogilvy and Mather kitty.The TVC for most of the bit leaves the audience miffed about the product annippet,it has a number of shots of young women[ohhh did i forget to mention YOUNG women] witd product category.Tried to get a youtube link for the same to no avail.Anyways to give you a sh what seems to bear an uncanny resemblance to the Nike swoosh floating above their heads and only in the last couple od frams does one find out this is a product for an anti aging cream.Yes the Ponds age miracle campaing!!Miracles do happen!Of course they do if you're gonna show young girls frolicking around your TVC!!!!!


Coming to think of it no wonder i was a part of the band wagon of the very many other viewers who we miffed!!!Its unnerving to see the lengths to which advertising will go to create false truths!!What hit the nail on the head was when i saw a friend of mine who was modeling for the TVC.Shes my age for crying out loud!!!23-24 years!!she doesn't need an anti-aging cream and the same applies for most of the other young girls in the ad


Yes i work in advertising...please tell me why again!!

So you wanna be creative??

Heres an interesting way to ensure you are more creative,came across these pointers on this site; www.gaping void.com.

Check out the snippets

1. Ignore everybody.

2. The idea doesn't have to be big. It just has to change the world.

3. Put the hours in.

4. If your biz plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail.

5. You are responsible for your own experience.

6. Everyone is born creative; everyone is given a box of crayons in kindergarten.

7. Keep your day job.

8. Companies that squelch creativity can no longer compete with companies that champion creativity.

9. Everybody has their own private Mount Everest they were put on this earth to climb.

10. The more talented somebody is, the less they need the props.

11. Don't try to stand out from the crowd; avoid crowds altogether.

12. If you accept the pain, it cannot hurt you.

13. Never compare your inside with somebody else's outside.

14. Dying young is overrated.

15. The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.

16. The world is changing.

17. Merit can be bought. Passion can't.

18. Avoid the Watercooler Gang.

19. Sing in your own voice.

20. The choice of media is irrelevant.

21. Selling out is harder than it looks.

22. Nobody cares. Do it for yourself.

23. Worrying about "Commercial vs. Artistic" is a complete waste of time.

24. Don�t worry about finding inspiration. It comes eventually.

25. You have to find your own schtick.

26. Write from the heart.

27. The best way to get approval is not to need it.

28. Power is never given. Power is taken.

29. Whatever choice you make, The Devil gets his due eventually.

30. The hardest part of being creative is getting used to it.

31. Remain frugal.