Read this article by Madhukar Sabnavis on Shringar rasa, do have a dekho!its a beautifully written article on the co-relation between beauty and love and advertising as a reflection of pop culture.Somewhere to fag end of the article there is mention of the Ponds age miracle campaign,which got e thinking about the latest TVC that doing the rounds on most of the channels.
The TVC is yet another well written,well executed film in the Ogilvy and Mather kitty.The TVC for most of the bit leaves the audience miffed about the product annippet,it has a number of shots of young women[ohhh did i forget to mention YOUNG women] witd product category.Tried to get a youtube link for the same to no avail.Anyways to give you a sh what seems to bear an uncanny resemblance to the Nike swoosh floating above their heads and only in the last couple od frams does one find out this is a product for an anti aging cream.Yes the Ponds age miracle campaing!!Miracles do happen!Of course they do if you're gonna show young girls frolicking around your TVC!!!!!
Coming to think of it no wonder i was a part of the band wagon of the very many other viewers who we miffed!!!Its unnerving to see the lengths to which advertising will go to create false truths!!What hit the nail on the head was when i saw a friend of mine who was modeling for the TVC.Shes my age for crying out loud!!!23-24 years!!she doesn't need an anti-aging cream and the same applies for most of the other young girls in the ad
Yes i work in advertising...please tell me why again!!
1 comment:
I second every single word you meantioned in this artical of age miracle. Its sooo silly that these people use young women in the to make belive that wrinkle and finelines visibly reduce in 7 days
! I worked with this campaign close enough to understand what bull***t is been sold. To the kind of people they are trying to reach; have always wanted to age gracefully. You think they would even care about a-7-day-miracle?!?!? The irony of the whole thing is that, its the same agency which has dilevered Dove's real beauty campaign. which was all about loving yourself and not hating wrinkles!!!
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