At the risk of sound crude and crass most advertising people are a whole load of all fart and no shit!! Its all about building up the persona the imagery it rarely traverses into the spectrum of execution…Sadly I’ve seen this farting skill extended into the products clients lay on our platter. Open vulnerable their destiny determined by determined farters!
In advertising the current hot favorite is to ASSUME!! Translation- making an ass out of you and me, we sell assumptions to our client everyday packaged as hard core research findings.
The crux of this industry is built on the unreal and it seems to be dying in its essence a little by little everyday. All I can do is await an divine intervention maybe the bigwigs of the ad world will have a down to earth experience that might pave the way for a small by significant ray of hope
No comments:
Post a Comment