Don't worry bout the bill!

Endorphins deceptive, nasty endorphins,rush to the brain,sending out impulses, carriers of a ripple effect of happy feelings,good feelings,warm feelings,feelings of joy!!

Every time i get what i want and i get it now,I've fallen prey to this addictive sense for elation .I belong to generation that lives for the moment with an eyesight weakened to the extent that one can see beyond the satisfaction of the most recent craving.

Worldwide we are witness to a movement,a movement that endorses the Id in us,it brings to the surface our inner most instincts to satisfy our selfish needs.Credit cards being the very blatant reiteration of this belief to the not so overt,subtly woven instruments that work to create a sense of pseudo power-the focus on the consumer.Today the consumer is so the focal point of any product or service unlike ever before.As a consumer I have the power to create new product designs,[Apple I phone],new categories or products[P&G has a consumer inputs link where consumer can contribute in the suggestion and creation of new products],create media waves and decide the faith of others[Big Boss,Indian idol,Channel [V] VJ hunt etc]I can demand customization to suit my needs...

I can control every aspect of my life,well almost.It is the sense of God like power bestowed onto the common man that subtly fuels the latent need to gain more,it pushes us to want now!Materialism,consumerism is at the peaking point, we are at the brink of a revolution that might change us forever.This generation lives by the philosophy' Live for today, who knows you may be dead tomorrow'

Impulses put up on a podium and given a standing ovation,rash decisions and behaviour float by me everyday.Do i care?Not really!Don't worry bout the bill is all i have as an answer!