Co-founder and chief executive Steve Jobs and his team at Apple have made the iPod as ubiquitous as cell phones and changed the way we listen to music.
CEO David Neeleman is known to take JetBlue flights and chat with customers on how he can make their time in the air more comfortable.
CEO Raphael le Masne de Chermont is gunning to make Shanghai Tang the first luxury brand to come out of China, and changing the face of global competition in the process.
Its Aeron chair become a symbol of the "dotcom job," but after the bust, Michael Volkema, chairman of the board for Herman Miller, CEO Brian Walker and their team downsized and made a radical investment in R&D to once again become the trend makers in the industry.
It started with aromatic, carefully roasted coffee beans and grew into a model for how a large company can do business responsibly and still grow like mad. Chairman of the Board and Chief Global Strategist Howard Schultz has been influential in putting a Starbucks in just about every corner of the world and on your local grocers' shelves.
When Samsung Chairman Kun-Hee Lee found the company's products gathering dust on store shelves, he made it his company's priority to create stylish, premium digital products that sparked customers' emotions with elegant, human-centered design.
Lyndon "Duke" Hanson and his partners at Crocs sold 6 million pairs of their different looking casual shoes last year, putting them on the feet of toddlers, parents, teenagers and grandmothers, and taking the concept of boat shoe as casual shoe mainstream.
Mark Constantine, the CEO of Lush Cosmetics, insists on shedding one-third of Lush's entire bath products line each year to avoid missing the next hot thing. With this strategy, he plans on tripling Lush's size by 2008.
Cold Stone Creamery founders Donald and Susan Sutherland created an ice cream experience where customers can have custom made ice cream concoctions folded and mixed to their hearts content.
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