The Indian market has evolved, the Indian consumer no longer stops dead in hi/her tracks to a “Breaking News” ticker on the TV news channel, because media has sensationalized itself. Tiny truths flicker in a frenzy of over hype, PR, mellow drama and opinionated reporters.
The layman wants that drama to spruce up his/her life, but seek a sustained source of sensation. Flash brands have in way risen from this need; here is a brand that escalates to great heights purely on the steam of media spinners and exhaustive PR! The brand exposes itself to a 360-degree consumer reach, where television, print, radio, outdoors… weave a web of almost continuous bombardment...
A tapestries of stories are woven into the warp and weft that serve to fuel the brands ascent. These brands are scrutinized, to the extent that everything they do , are made to do or claimed to have one, suddenly become of uttermost importance and the focal point that feeds the ever hungry gluttonous media mouth. Reputations of these brands get torn down, tarnished or they become sanctified, God men and women, the walkers of the right path.
1 comment:
hey ritz,
Came across your blog from orkut.
Almost read all of your posts.I emphatise with you completely. And on the lighter side it's good to know that somebody else is also going through same shit. hee hee.
Anyways this side of yours is a revealation for me. Keep writing....
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