Todays consumers are all about the experience...
We are innate story tellers and the wilder the experience the greater the story!!We want to try new things,explore,test personal limits and see whats possible!Whether is kayaking down the Ganges,trekking up the Himalayas,taking up kick boxing,learning to pole dance,water yoga...you name it and there are takers for something unusual today!!
The new age customer wants to break out of the shackles of monotony and drudgery!and are more willing than ever before to experiment can create unique experiences for themselves!This quest for experience could be something even as small as learning to use the new PDA.There is a longing to feel alive and to shake up a stale routine.
Theres also a deeper push to engage the sense.Life is often too scripted and it feels great to cook from scratch that Mexican dish or paint that oil painting you've been meaning to do for over a year.In the new playground experience is the currency.Its the more valuable and prized than any material belonging.
Also unusual experiences spark interesting conversations and provide a vehicle for exploring latent passions,talents and desires in the attempt of developing a stronger sense of self.
The search for unusual experience also stems from the feasibility to create your own content.So now on your trip to Egypt you can create your very own video of the pyramids and mix it with your favorite track and upload it on your blog or youtube instead of picking up a souvenier!!
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