'Sunao'

I an effort to bring back the organized in the 'organized chaos' that is my life for most of the bit i chanced upon some scribbles from quite a while ago,a re-read made for a little  mulling over...coupled with new perspectives and new creative stimuli...yummy ideas to bounce around!

Sunao-is the Japanese word for 'Untrapped mind'

When the clean slate you were born with becomes an infinite drawing board hoarding of experiences,feelings,thoughts,preconceived notions, judgments... we become vehicles of trapped thinking.

To break free from the shackles of this existence we need to create 'Spas for the mind'-Starting first with Unlearning,shedding the information overload that experience brings with it and be selective about the thoughts and experience we choose to hold on to, i came across a line that stuck like glue in a video montage that kept me buzzing n replaying for the longest time.

EVERY EXPERIENCE FEEDS IDEAS.

Guess we need to be a tad bit picky about the experiences we choose to hold close and the ones we let go gently into the winds of change..We get so comfortable with lazy thinking,the knee-jerk responses that set root in our minds only because they are easy,effortless and without much thought..As we become more experienced our forgetting curves become harder to navigate than our learning curves.

Loved the line in a song i heard recently[ in the same video montage] that captures the spirit beautifully-

'ONE OF THESE DAYS THE SKIES GOING TO BREAK AND EVERYTHING WILL ESCAPE AND I'LL KNOW...

Breaking the skies of the mind,unlearn,create,indulge in the inane,open up,explore,live curious,unleash...

See,hear,touch,feel...the 360 degree sensory delight!

Todays consumers are all about the experience...
We are innate story tellers and the wilder the experience the greater the story!!We want to try new things,explore,test personal limits and see whats possible!Whether is kayaking down the Ganges,trekking up the Himalayas,taking up kick boxing,learning to pole dance,water yoga...you name it and there are takers for something unusual today!!

The new age customer wants to break out of the shackles of monotony and drudgery!and are more willing than ever before to experiment can create unique experiences for themselves!This quest for experience could be something even as small as learning to use the new PDA.There is a longing to feel alive and to shake up a stale routine.

Theres also a deeper push to engage the sense.Life is often too scripted and it feels great to cook from scratch that Mexican dish or paint that oil painting you've been meaning to do for over a year.In the new playground experience is the currency.Its the more valuable and prized than any material belonging.

Also unusual experiences spark interesting conversations and provide a vehicle for exploring latent passions,talents and desires in the attempt of developing a stronger sense of self.

The search for unusual experience also stems from the feasibility to create your own content.So now on your trip to Egypt you can create your very own video of the pyramids and mix it with your favorite track and upload it on your blog or youtube instead of picking up a souvenier!!