Floating not frivolous

This post is an amalgamation of an awesome idea bouncing session with my ex-boss from adverting[and soon to be partner in crime in a super exciting project] and thoughts that have doing the rounds pretty regularly.

What has really changed in the digi savvy,click friendly Web 2.0 babies ...Ok we opine much more,ping too often,converse on multiple media platforms[sometimes all at once],we live voraciously online, net-worth gives way to networks...the list is endless...

Delving deeper that the superficial changes of the new age existence,theres something thats changed at a human psyche level,its almost like we are programmed very differently from our parents generation,with new codes,new hardware...

After much mulling over i think the bases of this generational chasm stems from the fact that we 'Float but are not frivolous'.As shallow as it may sound,its far from that.We are a new generation that has seen so much of change so quickly we have no choice but to roll with it,to take life as it comes and learn to adapt or be left behind.We float through change almost effortlessly[well for most of the bit] but that doesn't mean our existence is not weighed down by meaningful interactions.

We look at the web and all the criss crossed connections it spins as an opportunity to interact with like minded individuals,with people who have a picture,video or a point of view that makes for the meat in our understanding of change and ever changing life itself...


Like windows to parallel worlds that don't compel you to take up residence but let you have a voice if you have something to say it allows you to floating in and out of discussion boards,blogs,tweets,updates,comments...Unlike the older generation we don't really seek out stability,don't have 5 year plans and 5 page long checklist of the things we need to do before we die.We create a subculture of connections that tap into the various facets that make us a whole,constantly updating,deleting,modifying the connections and the media platforms...

We don't look at the future with fear and worry but with a sense of wonderment...now what?what next?all these questions stemming from the innate need to feel good about the things/people we entertain at that given point in time.Our interests are an ever widening net that catches people at the same wave length,our career paths twist and turn grow organically as we explore ourselves and what lies ahead...

To the new aged floaters!!a click away from a new exploration...