Wide hips, thunder thighs, thin lips, dark circles, flat hair…try and conjure up any unflattering physical attributes and chances are you’ll find at least one in ten women [if not more] who believe they are victim to it!!.
Maybe its Sigmund Freud’s Id in everyone speaking” we want what we cant get!!’. Women have however mastered the art of disguise in every day life, they strut around each day with self imposed restrictions on the colour of clothes, type of clothes worn, the choice of make up applied.
What’s amazing is women do it almost naturally all those tit bits of information that float around aimlessly [black colour thins, flared pant accentuate thighs, low waist pants elongate the torso, short hair take away at least 5 years] These bits of information at some point in time get absorbed into the female psyche and unveil themselves in the spontaneous repulsion and obsession with different styles, colors…
What Emile Durkheim terms as the ‘collective consciousness’ is what woman all over the world share and guard with their lives, this collective consciousness, about appearance altering facts has its International brand evangelists in the form of an Oprah Winfrey to name but one of many, who take it upon themselves to reiterate these pillars of womanhood and spread these secrets world wide.Maybe, just maybe it is this need or urge to comply with these ‘sacred truths to a better looking you’ that show themselves in the ridiculously long hours women spend shopping!!!
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