Advertising has an aura of surrealism that envelopes it like a garb it flaunts unabashed .It churns out vivid expressions of creativity, ever expanding; it conceives the unconceivable…images, words carrying with them a potent power to move billions. Advertising has this innate sense of being and not being all at once, even when you’ve toiled in the industry, rolled up your sleeves and done the dirty work.
It manages with a blink of an eye to create brands from the products it gives life to, right from its christening to etching a personality, beliefs and at times gently putting it to the grave when time takes its toll on the brand. Advertising extrapolates these almost ‘Bhramanical’ virtues to the gurus of advertising, from giving birth to the unique, the quirky, the flamboyant, the weird… all brands with distinct personalities. Names, images, symbols, we tend to view with tainted glasses, they seem mythical, unreal as we plebeians gawk in awe staring up at the podium upon which we thrust them.
Once in a blue moon when the stars are aligned and cosmic forces work feverishly to create this one moment in time. They bleed, they bare their all “Adversity introduces man to himself…”It is only in these rare moments that lie suspended in a twilight zone, do we see raw emotion from the splinters pain, the gnawing nibbling of anxiety, the volcanic spurts of ecstasy…Its only then that Gods walk the Earth!
It manages with a blink of an eye to create brands from the products it gives life to, right from its christening to etching a personality, beliefs and at times gently putting it to the grave when time takes its toll on the brand. Advertising extrapolates these almost ‘Bhramanical’ virtues to the gurus of advertising, from giving birth to the unique, the quirky, the flamboyant, the weird… all brands with distinct personalities. Names, images, symbols, we tend to view with tainted glasses, they seem mythical, unreal as we plebeians gawk in awe staring up at the podium upon which we thrust them.
Once in a blue moon when the stars are aligned and cosmic forces work feverishly to create this one moment in time. They bleed, they bare their all “Adversity introduces man to himself…”It is only in these rare moments that lie suspended in a twilight zone, do we see raw emotion from the splinters pain, the gnawing nibbling of anxiety, the volcanic spurts of ecstasy…Its only then that Gods walk the Earth!
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