Today I was witness to a mesh mash, a jumble mumble of far too many things put into one. I went for a play directed by a well know face in the ad circuit as well as the theatre circuit. I was sold on his name and went head long and bought the tickets to the play without doing the usual WOM round up review...
I can very safely say without exaggeration that i have never felt like crying with self pity or hurling a shoe at the performers more in any shoddy play or movie I’ve be subjected to!!! In the grueling two and a half hours of torture. I was subject to a hundred different messages trying to be sent, characters who seemed to have violent personality shifts, almost as if they were suffering from Multiple Personality disorder culminating in an absolute disarray!
Many a time we commit these very same blunders in advertising [though it was terribly ironical that this play was directed by an ad guru!!].In our endeavor to create resonating ads, we land up saying ten different things all at once. We give birth to brands, instill in them values and a personality, but cease to let it transcend in the following communication. Maybe at times we land up listening to everyone but the consumer, or maybe we don’t listen hard enough!!
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