When BPL Mobile launched its 'Get in the Loop' campaign as apart of their re branding exercise, i honestly didn't quite like the campaign, it seemed quite cluttered and the all encompassing 'LOOP' managed to get more importance than BPL Mobile.
Just the other day i came across an article on something really interesting that BPL had done, wouldn't really have expected BPL Mobile to be the first few to ride on the digital wave but turns out they did just that.
BPL Mobile launched an innovative online marketing strategy wherein they asked their users to upload their group pics on the site www.getintheloop.in and the winners pics would be put up on a billboard promoting BPL Mobile ‘get in the loop’.
Super duper leveraging of the internet!Who wouldn't want to see themselves on a hoarding!While BPL got the faces they wanted, brand recall, more interactivity than before.Maybe if this online campaign was backed up with more on ground and social networking activity maybe there would have been much more hype around this marketing strategy
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