Of course size matters!

Noticed that bar of Cadbury's 5 star looking alot less than it used to!or that packet of Fritos Lays having a handful of chips!I'm sure you've noticed this,"YOUR PAYING THE SAME PRICE FOR
IT!!
To beat the rising cost of raw materials, more and more consumer goods companies are taking advantage of the amended Standards of Weights and Measures Rules,1977 to reduce quantity without changing the price.

To make the tale a little more woe filled manufacturers like HUL,ITC Foods and Parle have increased their prices whilst reducing the weight!!so be ready to shell out more for a lot less.With statements from the Godrej consumer products Ltd, COO RK Sinha like,"Our consumers feedback shows they realised the weight is less only after they bought the product home and started using it" and"there is a resistance from consumers to price hikes,especially for low end packs,Pravin Kulkarni,Marketing Manager Parle Products, only goes to show that marketing minds are gettin more devious by the hour!!!