No A sale here, not a sale there, not a sale anywhere :(

I love the festive season!More than buzz than surrounds the festive preparations I'm guilty of looking forward to the Mega sales!Dhamaka offers!!the 70% offs!!

This year sadly i cant see too much of that,there are the discounts,sales and offers but nothing that one wouldn't already find anything during the year.It seems like the festive season has lost its sales appeal with marketers.Across sectors,October-December sales are down 7-10% as marketers create events out of Valentine's day,Womans day,Friendship day,Mothers day and others prompting consumers to spend a packet on each of these occasions. Consumer durables a segment that once clocked in record sales during the festive season are the hardest hit.
According to R Zutshi, India deputy MD,"The October-December season now accounts for 25-30% of our annual sales down from 40% three years ago"

The key reasons for this are:

• Globalization

With the dawn of globalization came high disposable incomes,increased consumer awareness and reference for new high quality advanced products.

• Buyers market

No longer is it a sellers market where the customer has little or no choice and is subject to high prices and low quality.Today custmers demand quality prices and with cut throat competition from international players sellers have no way out other than to sell their products at reasonable prices

• Youth driving purchases

The Indian youth today are a techno savvy bunch, well aware not just of Indian trends,products and prices but their international equivalents as well.They constanlty demand better quality, more advanced technology and lower prices for the products they purchased.The chances that a seller could dupe this lad or lass are unlikely